1 | Direct the intervention to an identifiable target population in well-defined community setting where population’s size can be estimated |
2 | Use ethnographic techniques systematically to identify those persons who are most popular, influential, and trusted by others (i.e., conduct community identification) |
3 | Over life of program, train 15% of the target population as opinion leaders |
4 | Teach opinion leaders skills for initiating risk-reduction messages to peers during everyday conversations |
5 | Teach opinion leaders characteristics of effective behavior change communication targeting risk-reduction attitudes, norms, intentions, and self-efficacy; have opinion leaders endorse, in conversations, the benefits of safer behavior and recommend practical steps needed to implement change |
6 | Hold weekly meetings of groups of opinion leaders in sessions that use instruction, facilitator modeling, and extensive role-playing exercises to help opinion leaders refine their skills and gain confidence in delivering effective HIV prevention messages to others |
7 | Have opinion leaders set goals to engage in risk-reduction conversations with friends and acquaintances in the target population between weekly sessions |
8 | Review, discuss, and reinforce outcomes of opinion leaders’ conversations at subsequent training sessions |
9 | Use logos, symbols, or other devices as conversation starters between the opinion leaders and others |